Production for Aussie Home and Floor

Aussie Home and Floor, a Melbourne-based flooring and renovation company, wanted to build trust with new clients by showcasing the authentic experience of a recent customer. The goal was to capture a professional, high-quality testimonial video that reflected AHF’s strong reputation for reliability, craftsmanship, and customer satisfaction. This video would be used across the company’s digital platforms to reinforce its credibility and showcase real customer outcomes.

Client: Aussie Home and Floor (AHF)
Case Study: Testimonial Video
Delivery Date: 27 July 2025

Objectives

• Capture authentic client reactions immediately after project completion
• Highlight the visual quality and detail of AHF’s flooring installation
• Produce a versatile, polished video suitable for website, social media, and ads
• Reflect AHF’s values of transparency, trust, and professionalism
  

Our Solution

1. Pre-Production & Creative Planning

• Conducted a discovery call with AHF to understand the client journey
• Selected a real customer project for filming based on timeline and visual impact
• Developed a lightweight shot list to balance interview footage with natural b-roll
  

2. On-Site Filming

• Used a two-camera setup with lavalier microphones for clear audio and visual depth
• Captured a candid, conversational interview with the client inside their newly renovated home
• Filmed cinematic b-roll of the flooring, lighting, and layout from multiple angles
• Included subtle reactions like the client walking barefoot and smiling at the finish
  

3. Post-Production

• Edited a 90-second hero testimonial video plus two 15-second social media reels
• Added AHF branding, logo animation, and tasteful lower thirds
• Balanced natural audio with a soft instrumental music bed
• Optimized all formats for use across website, Instagram, and Facebook
  

Results

• Delivered three final video assets ahead of schedule
• AHF posted the video to social media and saw a 300% increase in engagement within the first week
• The testimonial was featured on AHF’s homepage as a trust-building asset
• Led directly to two qualified inbound leads within 10 days of release
  

Testimonial

“The video Aussie Productions created didn’t just show the floors — it captured our client’s emotion. You can’t fake that. It’s now one of the best marketing tools we have. Professional from start to finish.”
— Aussie Home and Floor

Technologies & Tools Used

• Video & Audio: Sony A7 IV, Rode Wireless GO II, Adobe Premiere Pro
• Branding & Graphics: After Effects, Illustrator
• Delivery Format: MP4 (Full HD), Instagram/Facebook optimized versions
• Distribution Support: Instagram, Facebook, Website CMS Upload