Case Study: Brand Launch & Event Coverage – Reza Tile and Flooring
Project Scope
Reza Tile and Flooring, a new player in Melbourne’s tile and flooring market, engaged us for a comprehensive brand launch. The scope included full visual identity creation, a modern e-commerce website, and event videography for their grand opening. Our mission was to craft a professional, high-impact presence across physical, digital, and social platforms.
Delivery Date: 29 July 2025
Objectives
- Develop a complete brand identity and supporting stationery.
- Build a mobile-optimized WordPress e-commerce site with intuitive navigation and customer tools.
- Capture the energy of the store launch event through videography and editing.
- Produce highlight reels and social cutdowns to generate awareness online.
- Provide an on-site media team for real-time event coverage.
Our Solution
1. Logo & Branding
- Designed a clean, modern logo combining tile geometry with a professional wordmark.
- Selected a bold yet elegant colour palette to convey strength, quality, and trust.
- Defined typography, visual assets, and brand guidelines for consistent application.
2. Business Card & Stationery Design
- Produced print-ready business cards, letterheads, email signatures, and presentation templates.
- Balanced professionalism with a distinct brand personality, using premium design finishes.
3. Website Design & Development
- Built a responsive e-commerce website using WordPress + WooCommerce.
- Created easy-to-navigate product categories, search filters, and quote request forms.
- Developed backend systems for product uploads, order management, and customer support.
- Fully mobile-optimized to ensure accessibility and smooth purchasing on any device.
4. CMS Setup
- Delivered a fully customized WordPress dashboard tailored for non-technical staff.
- Integrated SEO tools, analytics, and security plugins.
- Provided training for Reza Tile’s team to manage inventory, blogs, and site updates.
5. Event Videography
- Covered the grand opening event with a multi-camera team capturing guest arrivals, showroom walkthroughs, ribbon cutting, and product showcases.
- Used gimbals, drones, and wireless audio for immersive coverage.
6. Editing & Post-Production
- Delivered a 2-minute launch highlight reel with cinematic visuals and upbeat soundtrack.
- Branded video content with animated logo stings, lower thirds, and intro/outro graphics.
- Ensured fast turnaround to capitalize on event momentum.
7. Social Media Cutdowns
- Created multiple short videos (15–45 seconds) designed for Instagram Reels, Facebook, and TikTok.
- Each clip focused on key moments: crowd engagement, product close-ups, and founder interviews.
8. On-Site Coverage Team
- Deployed a four-person crew: director, cinematographer, drone operator, and on-site editor.
- Worked closely with the client throughout the day to capture their vision while minimizing disruptions.
Results
- Launch day videos reached over 85K views across platforms within 72 hours.
- Website saw over 400 unique visits in the first week and first online quote request within 24 hours.
- Positive feedback from attendees, suppliers, and trade customers praising both the store and the visual content.
- E-commerce site is now a core tool for both product showcasing and lead generation.
Testimonial
“Everything exceeded expectations — from the logo to the live event coverage. The branding feels premium, the site works beautifully, and the videos gave us real buzz. Couldn’t be happier.”
Tech Stack & Tools
- Design: Adobe Illustrator, InDesign, Photoshop
- Video: Sony A7S III, DJI Mini 3 Pro, Rode GO II, Premiere Pro
- Web Platform: WordPress + WooCommerce
- Plugins: Elementor, Yoast SEO, WP Rocket, Stripe Payments
